Why a Contractors Website is Increasingly Important in Construction
In an increasingly competitive business environment we look at why having a contractors website gives you stability, growth and success.
The construction industry is flourishing right now. It seems that there is a busy building site around every corner. This is fantastic news for tradesmen, who are able to schedule work months in advance, ensuring financial stability for themselves and their employees. This is also an ideal time to lay the foundations for your own business to endure tougher times. A contractors website is the best way to achieve this.
A website will make your business stand out during quieter periods
As throughout history, the economy moves in cycles of expansion and contraction. When work is quieter there is naturally more competition among contractors to win contracts and jobs.
Having a website for trades allows you to market your business more effectively to customers, winning more work and staying financially stable. Recessions are a killer for small, poorly prepared businesses.
Investing in a website works to protect your business from unfortunate fluctuations in the economy.
Customers are increasingly well informed and selective
The invention of the internet has brought with it the freedom of information and choice. Customers are now able to pull out their phone and make purchasing decisions without having to make phone calls and speak to people. In fact, a survey found that more than half of a customers purchasing decisions are made before they make contact! 90% of consumers used the internet to find a local business in the last year, with 33% looking every day.
For this reason, having a well designed, informative contractors website gives your customer the freedom they want to make their own decisions.
You can use it to target potential customers
By employing some simple techniques you can ensure your business is standing out to customers. When somebody requires a tradesman for a job, they will search for a relevant tradesman in their area, using Google.
By using search engine optimisation (SEO) techniques, you can get your website to one of the first pages on google, which is where you are extremely more likely to be noticed.
It’s a great return on investment
Handing out leaflets is time consuming, not to mention environmentally unfriendly. Radio adverts are expensive and cold calling is the easiest way to get a front door slammed in your face.
Having a website for your construction business allows you to exist in the place where you are most likely to be found. Once its built, some simple occasional maintenance is all that is required to keep it relevant and therefore discoverable by customers.
It saves you time!
Websites do a whole lot for your business and your customers, but it also serves to help you. Having a construction website will save you time by communicating to customers for you. This saves you having to drive around, meeting people, and explaining what your business can do.
It may also be that you are not good at talking about your business, which is fine, as your website can be used to do the talking for you.
Your work is visual, and so are your customers
People are visually oriented when it comes to marketing. Rather than plain and boring text, customers are attracted to bright, colourful and interesting photos that inspire the imagination and demonstrate your profession. When you fit a new bathroom, install a new kitchen, or build an extension, you have created a demonstration of your work that can be used to attract new customers. A website is the perfect place to show off your craftsmanship by posting photos for potential clients to explore.
The start of your online journey with Shake & Speare
We’re certainly not saying that word of mouth marketing is dead but these days, it only goes so far, and that’s especially if you’re after those great paying jobs!
If you’re interested in learning more then, we recommend checking out our construction and trade portal on our website.
We’re always open to a chat, and if you’d like to meet up then consider the beers on us!
Our Latest Projects
Have a look at the sites of some happy customers.
Full-build website for a Blackpool based boiler installation company, domestic focus.
Demolition and Scrap
Full-build website for Bristol based demolition, scrap and waste clearance company.
Let's Work Together!
Our websites work hard for all different sectors. From startup businesses to establish multinational companies.