In designing a website for tradesmen, appearance is important. It attracts potential clients to click and surf through your site, but sometimes looks aren’t enough. Retention and actual interaction make any business or website grow.
Treat your site like it is your actual home. If you want your visitors to enjoy their stay, your topmost concern should be providing a great experience. Your guests should immediately have a grasp of who you are and what you offer. They should also smoothly get everything they need in their short stay.
Here are some tips on how to provide a wonderful customer experience to your site visitors:
1. Avoid Confusing Navigation
A guest visiting your website should experience a smooth and systematic journey. In one glance, the guest should know which page to go to find certain information. Do not forget to add an option of where to go in case they have questions, and make sure it is visible on your home page.
2. Lessen the Options
Having too many tab options, instead of being helpful, might cause more headaches. The least you’d want is to make your guests feel like they’re taking a quiz before they find what they’re looking for. It is also best to stick to the usual options they see and are expecting to see on any website.
3. Always Provide an Option
One thing site owners should avoid is leading their site visitors to a dead end. When they navigate a page and found no next steps in it, it may cause confusion. They may tend to go back to the home page and try to search again or not come back at all. Make sure that on every page of your site, they’d have an option of what to do next. See to it that the customer journey ends well.
4. Customise Your Apology
When you or your site visitor clicked a no-longer-existing site or mistakenly enter a misspelt word in the URL, they’ll automatically be redirected to a 404 page.
Take this opportunity to not lose them. How? Customise your 404 page! Instead of just stating your apology, make them feel that their feelings are considered. You can either create a sympathetic message or an entertaining one. The objective is to make them try again or come back later.
5. Open Links to a New Tab
Make sure linked articles or sites open in a new tab. It will avoid them leaving your site for good. Allowing links or other sites to replace your article in your visitor’s browsing tab is like leading them to your exit door for good. You don’t want that. You’d want to show them a window to your neighbour while letting them know that they can go back to your home anytime.
6. Use Correctly Sized Images
Your images might be causing your site’s slow loading. Use the recommended compressed image size for your web page. This way, you can speed up your site and save space internally too. You can also maximise your images by adding SEO keywords to its alternative text.
7. Make Your Site Mobile-Friendly
More than half of the internet browsers today use their mobile phones in searching for information. Make sure they will enjoy their browsing experience on your site even while on their mobile devices.
Many factors contribute to problematic user experience, but web design is something you can control. Like any good host, let them experience the best service you can give and leave no space for confusion. The goal to take in mind is for them to understand you, avail of your services and offers, and spread good words about you.
Need help in improving your site? We specialise in creating clear, professional, and focused tradespeople websites. Contact our digital marketing team in Bristol today!