Business Website Basics for Tradespeople – What to Know

website on a laptop

Written by Grant

Tradespeople are experts in their respective fields. Unfortunately, the same level of proficiency in your craft doesn’t necessarily apply to digital marketing. If you’ve found yourself stumped, then this article is for you.

Here, we’ll provide you with a crash course on one aspect of digital marketing that is absolutely crucial: your business website. Having one could bring many benefits to your profession, and we’ll give you the lowdown on what you need to know to get started.

What are the benefits of a business website for tradespeople?

A website that advertises your business can provide you with the following competitive advantages:

1. It increases your brand’s visibility

A website makes it easier for potential customers to find you. Where do you think most people nowadays look for tradespeople? The Internet, of course, and having a website that informs people about your existence will ultimately bring in more business.

2. It adds credibility to your name

Customers are now more discerning than ever before, and competition is at an all-time high. This means that you need to do whatever it takes to make your business appear the superior choice, and a website will go a long way in ensuring that happens.

3. It makes your business more accessible

The type of service your business provides usually requires that you maintain close communication with your customers. This can be performed more effectively through a website.

The Essential Elements of Your Business Website

Now, how exactly could you attain the benefits listed above? By building a website that meets a certain set of standards! Take a look at what those are below.

1. Attractive and function design

You need to make your website look appealing and function intuitively. This will let your visitors that you mean business and you have invested accordingly.

2. Mobile-responsiveness

Your website has to be viewable on mobile phones. This is because most Internet traffic these days occurs via mobile browsers.

3. A detailed list of your services

You should make sure to clearly state exactly the kind of services you provide. This will allow visitors to know whether or not you are the right person for the job.

4. Complete certifications

To further establish your credibility, you need to display any relevant certifications or measures of excellence that you may have acquired in your respective field.

5. Localized promotions

Tradespeople don’t have the luxury of virtualizing their services. This means you want to stick to promoting yourself to immediate and local markets so that your efforts are not wasted.

6. Value-additive content

Provide added value to your visitors through informative guides and expert advice related to your services. This can be in the form of blog posts, videos, and so on.

7. Compelling call-to-action

You need to ensure that the website leads to a positive response from the visitor. Make sure you have a link to a contact page that helps customers contact you.


Now that you know the importance of a website and what it should contain, the next step is to actually go and build it. If you’re not sure how to do that, the good news is that you can work with a web design agency that will do all the work for you.

Shake and Speare designs and builds websites for tradespeople. Our UK-based team is committed in delivery the best tradesmen website design. Get in touch with us today if you need our help.

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