Unless you’ve been living under a rock, you probably are aware that almost every business today has a website. To modern consumers, websites are an important part of the buying process. This means that if you want to grow your trade—regardless of your industry—then setting up a website is an absolute must.
You may know the basics of setting up a website, but you might not be familiar with the common mistakes that you need to avoid. Fortunately, you won’t have to do any guesswork as we’ve outlined them below.
Lack of Search Engine Optimisation (SEO) Strategy
There are a lot of digital marketing strategies you can adopt today. Some come and go, but one thing has always remained—search engine optimisation. SEO is basically how Google finds your website and ranks it on its search results pages. As a tradie, you need to have your website rank high enough so that it makes it to the first page.
Without SEO, your chances of ranking on search engines are slim. Consider hiring an SEO expert that can help boost your organic and local SEO rankings. Local SEO is a useful method to target people in your specific geographic location.
These days, people search for tradespeople near them through Google instead of using the Yellow Pages. This means that adopting local SEO tactics makes plenty of business sense.
No Contact Form
If you don’t have a contact form on your website, you lose your chances of reaching clients. Make sure that you offer this functionality, and make it easily accessible on your website. It’s also a useful way to speed up the quote process. You might even want to have a contact form on all your pages so people can conveniently get in touch with you.
Website Is Not Mobile-Friendly
Most users online today use their mobile devices to search online. That said, your website should be designed for mobile as well. Not doing so will make you lose a huge chunk of potential clients.
Moreover, a mobile-friendly website is favoured by search engines such as Google. You can increase your chances of ranking higher on the search engine results page if you have a mobile-friendly website.
Lack of Team Photos
Your website is there to help you gain trust, among others. One way to build trust is to have photos of your team on your website. The images will help potential clients ensure that you are legitimate and serious in what you do.
Having a website will make your trade available to a lot more people. Therefore, knowing what mistakes to avoid is crucial. Not only will it save you more money, but it will also ensure that your website is useful. Keep in mind that your website will have a significant impact on your business, so make sure that it lives up to the standards of your clients and that of search engines.
Hiring an expert that specialises in website design for tradesmen is a good idea. This way, you can guarantee that your business is in good hands. Moreover, the expert can help you optimise your site according to your business, help you gain more clients, and let more people know who you are and what you do.
Shake & Spear specialises in tradesmen website design. We take pride in delivering quality web design to our clients. Contact us today to find out how we can help.