Figuring out the best ways to promote yourself online can be a bit of a journey. With a little thought however, you can outline a strategy and take advantage of the many ways in which you can promote your business and reach a wide audience of potential customers.
These days, it’s basically a necessity for a business to exist online. An online presence helps new customers discover you, keeps you relevant in the minds of your returning patrons and ensures anyone looking for your information can find it quickly and easy.
When it comes to the best ways to promote yourself online, we have a few tips:
- Keep an active social media account
- Sign yourself up for a Google My Business account
- Look out for interview opportunities
- Ask your friends and family
- Invest in your website (or grab a free one from Shake and Speare)
Keep an active social media account
Keeping an active social media account is highly beneficial for your business, whatever it may be. It allows you to keep customers engaged and informed, carry out valuable customer service, expand your audience and network.
When it comes to using them for marketing, the most efficient social media accounts will have well thought out action plans, targeted to your specific audience, and have set goals. Consider what it is you want out of your social media. Set yourself small targets – posting every day for instance, or growing your social media by X amount of followers a week.
Sign yourself up for a Google My Business account
A Google My Business account is an effective part of your toolbox for promoting yourself online and makes your business look more reputable. It allows customers to easily give feedback on your services, helps new customers easily contact you and places you on the map.
Signing up for an account is quick and easy. Check out Google’s guide on how to set one up and verify it.
Look out for interview opportunities
There will always be companies that are looking out for interview opportunities with tradesmen, in order to generate content. For instance, we do an interview series with women in construction and trade.
Keep an eye on the main news outlets for your trade. Tweet about any experiences you might have had on the job and tag big accounts in them, asking if they want to talk to you about them.
Ask your friends and family
When it comes to promoting your online presence, your friends and family are a valuable resource – use them! The larger the volume of people mentioning you online, the further your name spreads. And who’s going to speak more highly of you than your friends and family?
For instance, if you’ve got a Facebook page, taking the simple step of inviting your friends list to like it and encouraging them to invite their friends will help you reach a wider audience.
Invest in your website (or grab a free one from Shake and Speare)
A well designed website makes your business look professional. A website that’s undergone the process of search engine optimisation (SEO) should reach a wider audience, and is one of the best ways to promote yourself online. Basically, a website that you’ve invested well in should lead to great returns, like an employee who’s been well trained at customer service.
If you don’t have a website, but have been looking to get one, we believe that in the current climate, it’s more important than ever that everyone has one. It helps customers find your services and puts you at an advantage over the competition once lockdown is over.
Basically, we just want to help out. So we’re offering to build quick and easy one page websites for trades (or anyone else for that matter) who need one, no strings attached. If you’re interested in giving your business a bit of a boost at the minute and improving your web presence, drop us an email at enquiries@shakeandspeare.com
