What promotional techniques do successful tradespeople use?
You want to make sure that potential customers are successfully finding your tradesperson business and that you are receiving a steady volume of work. Outside of business cards and word of mouth, successful tradespeople get themselves a website and take full advantage of online marketing for their business, making sure they show up early in search engine results.
Online marketing is a great way to ensure new customers are discovering you. First off, get yourself a social media presence and a free website for trades. These will both be of great help to your business. However, online marketing for tradesmen goes further than this if you want to successfully promote your business and find more work. Get started in learning how you can improve the online presence of your business using the promotional techniques successful tradespeople use.
- Cohesive branding
- Online reviews
- Investment in SEO
- Social media
- Google ads
- Employ effective copy
Successful tradespeople make sure their business is attractive to potential customers. Branding your business is a great way to make sure customers remember you. A well branded business has an advantage over the competition, as it looks professional and is memorable. Tradesmen may not need to have swanky expensive business cards, but a bold font and logo may help your business.
Not only can you use branding for your business on your website, you can also use it on vans, business cards, lawn signs and placards. Basically, without being obnoxious, anywhere you can put your contact details, you should put your contact details, to make it easy for customers to find your business.
Tradesmen find word of mouth works well to promote their business. However, if you can get your happy customers chip in their two cents and leave you an online review, this helps to promote you to a wider range of potential customers and may work to swing the scales in your favour.
It’s also an excellent opportunity to get to work at demonstrating your customer service skills. Customers want to make sure that they are about to work with someone that they like. If they find you have taken the time to reply to reviews, thanking customers for nice ones and handled any bad ones helpfully and professionally, they are more likely to get in contact.
Investment in SEO
Your website is a powerful business tool and you want to make sure the work you have put in to it pays off. It may look good on the surface, but you need search engines to like it too, so that it shows up in search results.
Whether you’re a new business, or an older one, optimising your website for search engines will generate your website more traffic in the long run. Search Engine Optimisation (SEO) is all about optimising your website in a way search engines like, increasing your website’s ranking and climbing up the pages of Google. When your customer conducts a search for your type of business – say for example, thatchers in Bury St Edmunds – if your website has been search engine optimised, your business is more likely to be near the top of the search results.
The trades community have a well established social media presence on platforms such as Twitter. Social media should be part of your online marketing tactics . Having an active social media presence can help increase traffic to your website.
If you’re a new business, you may find setting up social media accounts is initially one of the best ways to direct potential customers to your website. As long as you are operating your account within a community that will help meet your business goals, a strong social media account should get customers interested in visiting your site.
You will find that the advantage of a Google Adwords campaign is that when a customer makes a search, your website will be one of the first displayed for certain keywords. People often like to make things easy for themselves, and will click on the first results displayed to them. This means Google Ads can be a quick way to help expand your business and promote more customers over to your website.
Tradesmen should be making use of Google Ads for their business, as ads can be targeted to local areas. A well run campaign can make sure only Bristol-based customers are viewing your Bristol-based tree-surgeon ads when they search for ‘tree surgeon’.
Using the promotional techniques of successful tradespeople
By now you may have a decent idea of the different online marketing tactics tradesmen use to find more work. Using the guidelines outlined above, you should be in good hands to give your business a boost. If you have more questions about online marketing for your business, feel free to get in contact with us via our business email, or Twitter for a chat!