The construction industry, regardless of scale, involves a heavy bulk of work outside of actual constructions. There are legal proceedings, tons of paperwork, and managing manpower. There’s also the tasks of acquiring raw materials, which more often than not fluctuate in costs. To top everything off, you’ll need to attract clients and projects to keep the business alive.
The list remains long, but all of these may leave little to no room for planning marketing campaigns. Though quite different in nature, the construction industry still needs to plan well-executed marketing campaigns to keep business going, and one of the best ways to begin is by creating a business website.
Your website serves as your business’s virtual storefront, a pseudo business card your clients will want to visit. They’ll get to know more about your business through your website, which increases your credibility and reputation. To help you get started, here are three essential tips you must follow:
1 – Identify your target audience
You may have been told to look for your target audience numerous times before, but where should you start? A good first step would be to consider the location, age, gender, and socioeconomic status of the people you’re expecting to do business with – and be sensitive about what they could possibly want and need!
Studying your target audience’s culture will help you get a good grasp of what they want, including trends, aesthetics, and specific needs. Knowing these things should greatly influence your branding because you have to catch their attention and appeal to their tastes!
2 – Invest in your website
If you want your website to work and attract prospective clients, you’ll need to invest tooth and nail. It isn’t just about costs, either—you’ll want to actually sit down and analyse how you want your website to look.
Being in the construction industry means your website should look professional and polished. You’ll be dealing with business owners such as yourself, so let them know from the beginning that you take your craft seriously. This speaks volumes about your brand, which could propel people into wanting to do business with you.
Incorporate strong calls-to-action and highly visible contact numbers, along with professionally-taken videos and photographs. Let your audience know your story through compelling visuals, carefully planned website layout, and equally astounding content.
3 – Don’t underestimate the power of blogging
Your website will open plenty of opportunities for you, but it’s merely scratching the surface. It’s an entirely different thing to have it rank on Google, as being on the top search lists will payoff by tenfold. It could potentially lead to more closed sales, so how exactly do you help your website rank better?
Content blogging and marketing is key. To beat Google’s algorithms, you’ll want your website to be regarded as highly relevant and useful, and publishing unique articles with relevant keywords will certainly see to that goal.
As you plan out content, remember that you should be writing for people. Write about interesting content your target audience will want to see, such as the latest news in the business, innovative construction ideas, and even the importance of the construction industry. Don’t write for the algorithm—just tell your story and truth.
With all the businesses flocking the internet to showcase their products and services, it’s essential to know how to market your trade to keep your business afloat. Studying your target audience, investing in good web design, and creating good blog content will rake in potential clients and do wonders for your construction business.
For services that offer websites for trades professionals, Shake and Speare is the place to call. We commit ourselves to quality design, copy, and content, all guaranteed to help your construction business receive the boost it needs. Let’s talk growth—reach out to our team of creatives today!