As is the nature of the internet, your potential customers have to first sort through many other tradespeople websites before reaching your business. Luckily, there is a solution, and it lies in replicating the web design strategies that your competitors are putting into practice in order for you to stay in the top search engine results.
You may find that the following strategies are effective in ensuring your website is favoured above other trades people websites that offer similar services. Here are the best practices for having a proactive and professional presence in an online space as a trades person:
Provide Quality Content with Integrated SEO Practices
SEO stands for search engine optimization. Possessing quality digital content is already a given for any tradespeople or online business. Using visually appealing web content helps potential clients to recall that your site is worth remembering.
To do this, you need to publish quality online content – such as video presentations and well-written blogs about your services in order to entice the interests of your future clients. This will also help educate your market on exactly what it is you provide.
However, you must remember that quality content should be backed up with quality website design. You want your customers to have a good user experience on your website. If the layout and navigation of your website is confusing, then visitors will leave regardless of how good your content might be.
SEO, after all, is about creating content that is valued by both people and search engines alike; you must make sure that your website is suited to both. The best tradespeople websites know this for a fact, and they usually integrate their website design with SEO so that they can rank highly in their potential customers search results
Do Your Analytics Research
Whilst it’s highly likely you’ll be more knowledgeable about your skill set as a trades person, it is also useful to have some understanding on the performance of your website. This will help you to better understand the online behaviour of your current clients and any new markets you want to reach.
By combining what you learn from your analytics and other key performance indicators (KPIs), you gain a better idea of whether or not your online presence is effective and what exactly it might be lacking to help it rank higher.
More importantly, analytics research gives you a foot ahead of your competition if you integrate it into your digital marketing campaigns. This means that your calls to actions (CTAs) will be more effective, your pay per click (PPC) campaigns will bring in more results, and that your other marketing initiatives will pay off better in the long run
Once you have a good understanding of the analytics behind your website, you can then systematically account for effective online marketing practices that will keep you ahead of your competitors.
Have a Strong Social Media Presence
Despite the stereotype, social media is not only popular among younger generations. Social media is slowly turning into a valuable resource for everyone when they are searching for key tradespeople. This is why most websites for trades also integrate their social media accounts in their web design and encourage people to follow them.
For instance, older children who are well aware of any construction or electrical issues in their own home may just find the right tradespeople and their services on Facebook. They then refer it to their parents. This is just one example of the power of social media.
Additionally, accounting for social media lets you zero in on your particular market. Since these platforms allow you to geotag your location in all your promotional activities, you can target the exact audiences who might benefit from what you have to offer. In turn, these people will have easy access to your business in the form of instant communication and readily available reviews.
Conclusion
Web design may feel like something that focuses on aesthetics or visual appeal to the average consumer. However, proactive and effective web design can run deeper into establishing an online presence through various digital marketing and online web services.
As a trades person, make sure you stand out from the crowd by integrating these strategies into your web design.
We’re a web design agency that specializes in websites for tradespeople. If your website is not pulling in the leads you were hoping for – shoot us a message on enquiries@shakeandspeare.com. We’re always here to help!
