Over recent years, local SEO has grown significantly in importance among trades professionals and businesses looking to expand their reach and visibility in their respective localities. This is a helpful digital marketing tool that, when utilised properly, can help tradesmen promote their products or services locally and successfully encourage potential customers near them to make a purchase.
If you’re looking for ways to propel your website to leverage the benefits of local SEO, a good place to start is with Google My Business (GMB).
What is Google My Business?
It is a free tool that you can use to build and manage your trade’s online presence and appearance on Google Search and Maps. Once you have managed your Google listings and verified and updated your business information, it will be significantly easier for you to be visible to your customers.
If you haven’t claimed and updated your GMB profile yet, you are missing out on many opportunities to be found by your target market, especially when they search for businesses similar to yours.
In the sections below, we will share the benefits and the ways that Google My Business helps websites for trades professionals:
1. Information Management
Utilising GMB allows you to add helpful information to your listing so that your customers can access the updated contact information and get a clearer picture of what you do. Aside from written information, you can also add helpful images to the listing.
2. Traffic Generation
Another way to get the most out of your GMB listing for your website is to add a link that leads your potential customers to your website. When people come across your listing, they naturally want to know more about your business to see if you have the solution to their problem. Having a link there encourages people to follow it, visit your site, and look around to learn more.
With more people visiting your website, your traffic rates will also increase. In turn, a significant increase in your website’s traffic helps you perform better in search rankings.
3. Easier Lead Tracking
Google My Business helps you track the leads coming from your listing conveniently. You can also identify the keywords users used to find your business, which is an insight that will be especially helpful to your other SEO efforts.
4. Effortless Collection of Reviews
What’s great with GMB is that aside from helping businesses be found in searches, it also helps collate the reviews that your customers left for your business in different places into one convenient platform: your listing.
How to Set up a Google My Business Account
STEP 1: Sign in to Google My Business.
STEP 2: Sign in to your Google Account. If you do not have an existing account, you can always create one (Remember to sign up with your business email domain).
STEP 3: Fill in the necessary information about your trade or business, such as its name and address. Make sure that the address you entered is correct. If your business does not have a physical store or location, list the area instead.
STEP 4: Determine if and how you want your business location to appear on Google Maps. Then, select your business category. Lastly, enter a phone number or a website URL for your business. As suggested earlier, having the link to your website here is more advantageous for you.
STEP 5: Verify your Business profile and you’re all set!
After you have edited and updated your business information, always remember to verify your profile for it to appear across Google. After your profile is set, you will now start to be seen by customers in the area – this is where the real growth can begin. Utilising this tool as a reinforcement for your digital marketing efforts will help your trade establish a strong presence in your locality and drive more sales in the long run.
If you’re working on websites for trade professionals and require expert service, we’re the ones to call! We specialise in construction and tradespeople websites that help trades and businesses soar. Get in touch with us today to see how we can help!