Why should I include a blog on my tradesperson website?
So you’ve got your tradesperson website.
It’s new and it’s shiny and it gives a great user experience. Your customers can navigate around it, and hopefully it’s starting to pull in leads.
Now we just need to make sure it stays relevant and that your potential customers keep discovering it.
What’s the best way to do this?
Or, if that’s a term you associate with bespectacled hipsters tipping back their third small black coffee, providing a consistent stream of content.
Including a blog on your tradesperson’s website might seem like a bit of a hassle, especially if you spent English lessons carving words into your desk.
But if you’ve forked out for a website, you want to be sure that it’s being seen. Your best way of doing that is keeping a flow of fresh content running through the site.
Companies that blog have 55% more website visitors.
You have a 434% higher chance of being ranked highly on search engines if you’ve got a blog on your website.
And with 75% of people not scrolling past the first page on a Google search, you want to do everything you can to improve your chance of ranking highly.
Why you should include a blog on your tradesperson website:
- You generate more traffic
- Become an authority
- Have more content to put out on your social media
The more reason people have to come to your website, the better.
If you’re regularly putting out quality content that people want to read, visitors are going to be regularly visiting your site.
In terms of your site’s analytics, from a search engine optimisation (SEO) perspective, if you’re causing more visitors to come to your site and stay whilst they read your blog, you’re doing well.
This is because search engines see these statistics and assign your site more credibility; it’s clearly a site of quality because it’s somewhere people like visiting, so you get bumped up in search engine rankings.
The quality of the content you deliver can be judged by its readability (use spell check and don’t be scared of using a little white space!) and its value to your visitor.
Think carefully about your use of font, colour, headings and paragraphs (if you need more tips, check out our article on how to build yourself a professional website).
Good SEO results are largely driven by new content and relevant keywords. So to keep your traffic up, it’s important to keep the stream of content up.
Become an authority
If you’re a tradesperson, one thing you might think to blog about are tips and tricks the layperson can perform around the house; stopping a dripping tap for instance.
Or you might think of blogging through the stages of a larger project so that your reader can follow along.
Or you might share your before and after project.
Don’t make blogging difficult for yourself – but do make yourself valuable.
Point being, if you’re delivering articles with value like this, customers will visit your site for your authority. You become a voice that people can trust and you strengthen your brand.
This is important for lead generation; as a tradesperson, customers want to know you’re credible. By incorporating your own voice into your website, you generate a personable brand. You also have a chance to demonstrate your expertise in your field.
To deliver more social media content
Putting out your own original content, rather than just reposting other businesses content helps you to create a social media feed that stands out from the rest.
People have likely seen that very cute cat video, or that makita giveaway promotion a thousand times over already.
What they haven’t seen is your unique content, produced by you.
Fostering a good social media presence is a good way of expanding your reach and connecting with your customers. By encouraging people to share your content, you create more places you can be discovered.
Getting your tradesperson website blog up and running…
We’ve demonstrated that it’s important for your businesses growth and your website’s effectiveness to keep a blog.
If you’re considering starting one, but need a bit of inspiration, the internet’s your friend.
…and if this all sounds like a jolly good idea, but you really don’t have the time or energy, we happily provide blog writing services.