What are conversions? Do you need to be thinking about them?
Navigating the world of digital marketing can be alienating (even off putting) if you don’t know the lingo. Trouble is, as web designers, sometimes we find that we’ve gotten used to tossing about jargo, forgetting that it may be of little sense to non web designers. However, once broken down, these terms can be helpful when thinking about your business goals.
…So, what are conversions? Why do you need to be thinking about them?
In digital marketing, a conversion occurs when a visitor to your website completes a target that you want of them. If an internet user comes across your site, has a nose around, and then decides to make a purchase, we refer to that as a conversion. The design of your site has had the power to convert your visitor into a paying customer.
Conversions can also happen when your visitor fills in a form, makes a telephone call or decides to follow you on social media. It really depends on what you want of them.
The percentage of total visitors to your website versus the number of them that convert to customers is your conversion rate. The higher your conversion rate, the better.
With us so far?
Conversion rate optimization, or CRO, is the process of improving your conversion rate. There are numerous ways to improve your conversion rate, involving thinking carefully about the design of your website and your user experience (UX). It’s a process of proving to your visitor that they want what you have.
The improvements that your website needs for CRO may need to be carried out by web designers with more experience than you. However, other improvements are smaller, simple items that you can add or alter. These have been proven to increase interactions.
Interested? Join us and Installer May 13th 2021 for our webinar ‘10 ways to drive more conversations through your website’. In this webinar, delivered by Shake and Speare’s founder Grant Robertson, you’ll learn all about getting your potential customers to get in touch with you through your website.
Hopefully, within that list, are a couple of titles you think you could write some blog posts on. Remember to include images to make the content aesthetically pleasing – you can use royalty free images from sites like pixabay or pexels.
We hope we have inspired you to get using your blog as an effective tactic in gaining more customers! Of course, if you need any help or advice on anything internet related, get in contact with us via email, or Twitter. Shake and Speare is a digital agency in Bristol that provides myriad services for tradespeople, such as website design, SEO, and blog writing services (listen, we understand if you don’t have the time to sit down and write these yourself)!
Many of the steps that we’ll cover can be implemented by yourself or your web team in just 10-15 minutes, but can make a massive difference to your customers and, therefore, your business.
Whether you created a website 5 years ago and haven’t touched it since, have just had one made or you’re making one yourself, this webinar is worth listening to for useful tips and tricks.
Plus, we’ll be carrying out this webinar live, so if you have any questions that you want to ask in particular then please come prepared and feel free to ask away. We promise to answer them as best we can.
We hope to see you there.
