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Resources

Read the latest from Shake and Speare and the world of websites, digital marketing and SEO!

Sarah Toon: Women in Construction and Trade

Sarah Toon: Women in Construction and Trade

This week we spoke to Sarah Toon of Sarah Toon PhotographyHi Sarah, thank you for talking with us today! Can you tell us a little bit about your background? At school I wanted to be an architect, but I became a PA for an accountancy firm, married, 3 children but my...

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6 Promotional techniques successful tradespeople use

6 Promotional techniques successful tradespeople use

What promotional techniques do successful tradespeople use? You want to make sure that potential customers are successfully finding your tradesperson business and that you are receiving a steady volume of work. Outside of business cards and word of mouth, successful...

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Content You Need to Include on Your Website in 2020

Content You Need to Include on Your Website in 2020

If you use your website to make direct sales, it can be easy to fall into the trap of overlooking certain types of content. What you might not know is how important content is to your sales funnel—it keeps potential customers interested and provides them with all the...

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The best ways to promote yourself online

The best ways to promote yourself online

Figuring out the best ways to promote yourself online can be a bit of a journey. With a little thought however, you can outline a strategy and take advantage of the many ways in which you can promote your business and reach a wide audience of potential customers....

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